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‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction

Seoul’s ‘scarf uncle’ has become a South Korean sensation for a sales technique that consists of talking customers out of purchases By mid-morning the main alley of Namdaemun market in Seoul is ringed by private security guards and police, and the queue – penned behind a cordon – shuffles forward clutching numbered…

Reported by The Guardian. We will add other newspapers as they cover it.

How the newspaper covers this story

  1. The GuardianUnited Kingdom

    ‘He’s the hottest thing right now’: how a $1 scarf seller became Seoul’s biggest attraction

    Seoul’s ‘scarf uncle’ has become a South Korean sensation for a sales technique that consists of talking customers out of purchases By mid-morning the main alley of Namdaemun market in Seoul is ringed by private security guards and police, and the queue – penned behind a cordon – shuffles forward clutching numbered…

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