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Kmart and Big W take on Mecca in Australia s in-store beauty boom

Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.

Reported by The Sydney Morning Herald. We will add other newspapers as they cover it.

How the newspaper covers this story

  1. The Sydney Morning HeraldAustralia

    Kmart and Big W take on Mecca in Australia s in-store beauty boom

    Australian shoppers are flocking back to physical stores for cosmetics, prompting Kmart and Big W to expand their ranges and customer service to rival Mecca.

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