Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO
Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market
Reported by The Hindu. We will add other newspapers as they cover it.
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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO
Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market
