Reddit is adding more ads
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results "based on a range of factors, including contextual relevance to a search query," according to Reddit. That means searching for "espresso station" could present you with ads for espresso…
Covered by 2 sources from United States. First reported by The Verge ·
How 2 newspapers cover this story
Reddit is adding more ads
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results "based on a range of factors, including contextual relevance to a search query," according to Reddit. That means searching for "espresso station" could present you with ads for espresso…
- TechCrunchUnited States
Reddit tests ads in search results as traffic declines and growth concerns mount
The new ad placements could help Reddit squeeze more revenue from existing users as Google's AI search changes how people discover its content.
Coverage details
2 outlets from United States are covering this story: The Verge and TechCrunch. The Verge published it first, on November 3, 2026; the last outlet to join was TechCrunch, one hour later.
Key names in the coverage: Reddit and Google.
