He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.
Reported by The Sydney Morning Herald. We will add other newspapers as they cover it.
How the newspaper covers this story
He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.
